This was Tuesday’s blog post, but I didn’t publish it in time. 2 in a row is bad. It won’t happen again!
My favorite (or maybe #1a) manager of all time, Eishay Smith, and his startup, 42, Inc. (inspired by the answer to all things), have launched their first product – finally. It’s called kifi, and I signed up tonight. I haven’t had a chance to play with it, but based on the intro slides it could be another riff on the social content 2.0/conversation angle (good thing amplifize is just a hobby!).
Some surface thoughts:
- It’s gorgeous, but no surprise as I think I know who the genius is behind the design
- Content is culled and organized through a bookmarklet interface. I can tell anyone who will listen that I think this is the right way to bring content into a conversation platform (having found how hard readers are to build from personal experience). The challenge is folks remembering that it’s there and making it part of their browsing pattern.
- Tags are a big piece. Again, I think a lot of the value comes from ontologies, and the power they provide to create value through organization. Hopefully smart sharing, muting, and discovery come down quickly as the data engine behind kifi gets smarter.
While I only know two of the folks involved, they are big time winners, and so I’m confident that the team will find a way to win. Good luck Eishay and team!